Natural
Capitalism €25.20 now €20.00
[SOLD OUT]
The Next Industrial Revolution
L Hunter Lovins, Amory
B Lovins, Paul Hawken
*** RRP €25.20 Our Price €20.00
***
In this revolutionary paradigm for the
industrial economy, three leading business visionaries explain
how the world is on the verge of a new industrial revolution
that promises to transform our fundamental notions about the
way to do business. Farsighted companies are beginning to
discover remarkable opportunities that this book, for the
first time, synthesises into a practical set of durable &
stunningly profitable operating principles - the foundation
of a system called natural capitalism.
With hundreds of thousands of copies of
their works in print worldwide, the authors are leaders in
setting the agenda for rational, ecologically sound industrial
development. Drawing upon economic logic, intelligent technologies
& the best of contemporary design, they explain how natural
capitalism harnesses resource productivity - doing more &
better with less; wringing as much as a hundred times more
benefit from each unit of energy or material consumed. They
show how it also redesigns industry on biological models that
produce zero waste, shifts the economy from the acquisition
of goods to the continual flow of value & service, &
prudently reinvests in sustaining & expanding natural
capital.
Companies that practice Natural Capitalism`s
business strategy will gain decisive competitive advantage
through the rational employment of resources, money &
people.
Reviews
`There is a new book out I commend to
you called Natural Capitalism, and if you read it you will
be convinced that whatever you`re doing … you could
make a lot of money by getting in to alternative sources of
energy and energy conservation ... This is a huge deal.` -
Bill Clinton
`An analysis of how capitalism would work
if the world`s `natural capital` were properly valued, resulting
in a drastic reduction in resource use by industrialised countries`
- Financial Times
`A powerful, visionary statement by three
of the world`s leading consultants on the greening of business`
- Times Higher Education Supplement
`If any book can be said to usher in a
hopeful new age, it`s this` - Jonathon Porritt, Forum for
the Future
416pp 1999 235x252
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